Baldwin Technology Company Inc. has announced that sales professionals Scott Burnett and Thomas Kobrak have joined the organization. Baldwin recently realigned its sales teams to provide a single regional point of contact for printing and packaging industry customers, optimizing service and simplifying access to the company’s process-improvement and consumables technologies, as well as access to technical experts.

Burnett is now serving as Baldwin’s regional sales manager for the West-Central region. He is responsible for driving sales growth with print and packaging customers in Iowa, Minnesota, Montana, Nebraska, North Dakota, South Dakota and Wyoming. His experience within the industry and the knowledge he gained from previously being a Baldwin customer at Cedar Graphics in Iowa uniquely position him to understand customers’ needs and share the value of Baldwin’s products.

“I am eager to build relationships with customers by articulating appropriate technology to enhance their throughput, efficiency and quality,” Burnett says. “By understanding clients’ needs and improvement goals, and partnering with them via Baldwin’s offerings, I will help them grow their businesses.”

In addition, Kobrak is now serving as Baldwin’s regional sales manager for the West Coast region. He is responsible for driving sales growth with print and packaging customers in Alaska, Arizona, California, Idaho, Nevada, Oregon, Utah, Washington and western Canada. Most recently, he was a sales representative for global film manufacturer Multi-Plastics.

“I look forward to contributing to the success of the Baldwin team,” Kobrak says. “I’m excited to build on my existing relationships within the print and packaging industries, and thrilled by the opportunity to serve new customers throughout my territory. I can’t wait to work with them and add value to their businesses by helping them exceed production goals via the Baldwin portfolio of products.”

Baldwin offers a broad range of process-improvement technology for the printing and packaging industries – including cleaning, drying and spray automation systems; 100% defect-detection; register- and color-control solutions; LED, UV and IR systems; and corona surface treatment and rotary spray solutions. Baldwin’s revolutionary Industry 4.0 platform, AMP IoT (Internet of Things), quickly connects the data from machines, accessories, management information systems and workflows to obtain a holistic view of production and overall equipment effectiveness, regardless of make, model or vintage of the assets.

Baldwin’s prior sales structure was built around its product lines. With the October 2021 realignment, the sales leaders for the Americas cover smaller regional geographies, and regional teams have access to the full Baldwin portfolio of equipment, consumables and service products. In addition to having one regional point of contact, Baldwin customers benefit from an expert US-based service and support team, and aftermarket, consumables and upgrade programs. Craig Black leads Baldwin’s restructured sales teams as vice president of sales, Americas.

Comments Black, “Through the organizational changes we made in October, our team is able to spend more time with our customers, better understand their changing needs and share our solutions, as we help provide value across their entire production process.”